Category Archives: Marketing

Intro to Google Advertising

Google is without question the world’s premier search engine. But it’s become even more than a search engine since it’s humble beginnings. Today, it also happens to have what is arguably the most powerful and far-reaching advertising network in the world. Today, with Google AdWords, you can put your offers in front of motivated buyers […]

Best eCommerce Marketing Tips

Shopping Online

Our world and the way of doing business has radically changed in the last few years, with nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing strategies businesses use today. Basically, every online store wants to increase traffic and conversions. But even after […]

Effective Marketing Strategies For Your StartUp

With more than 90% of today’s startups failing after launch, an effective marketing strategy could just be your ticket into the top ten percent. Anyone who has started a business can relate to the passion, grit, belief, confidence, enthusiasm, and determination that comes naturally to entrepreneurial individuals. That rush of excitement when your business website […]

Comprehensive Facebook Marketing Training

conducting Market research

Introduction: Welcome to this easy to apply Facebook Marketing Training, designed to take you by the hand and walk you through the process of getting the most out of Facebook Marketing, for your business, in 2020 and beyond. I’m very excited to have you here, and I know that this will be very helpful for […]

Creating a Digital Marketing Plan For Your Firm

How can you successfully create a digital marketing plan for your firm? Your digital marketing plan has to consider SEO, analytics, web positioning, strategies, social media, goals, and metrics. Putting digital marketing actions into motion without a previously-devised plan or strategy could lead to failure for not considering all the aspects that could impact their […]

3 Cognitive Biases for Marketing

Group of happy people

What are Cognitive Biases? Let us put it simply, cognitive biases are the mistakes made by your brain based on patterns it sees and past experiences in certain areas. In this case, Leveraging the way the human brain works to drive sales. They are often the result of your brain’s attempt to simplify information processing. […]

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